NewsSource:GTCOMDate: 23 July 2020views:393
Global Tone Communication Technology Co., Ltd. (GTCOM), in the afternoon of July 23, 2020, signed a strategic cooperation agreement with Shanghai United Media Group (SUMG) News Press to jointly build a "Life-Consumption Big-Data Laboratory." Huang Zhijian, president and deputy secretary of the Leading Party Group of China Publishing Group Corporation, and Qiu Xin, secretary of the Party Committee and president of Shanghai United Media Group, together with other leaders, attended the signing ceremony. Eric Yu, vice chairman of GTCOM, and Huang Qiong, secretary of the Party Committee and president/general manager of the News Press, signed the agreement on behalf of each party.
GTCOM and the News Press will jointly build the "Life-Consumption Big-Data Laboratory"
The leaders at the meeting witnessed the signing of the agreement
The "Life-Consumption Big-Data Laboratory" is one of the projects of the Lin-gang Innovation Industry Research Institute to be jointly built by the parties. Its primary focus will be in-depth research in life consumption, using big data and artificial intelligence technology to develop scenario applications that provide insights on customer needs, advertising and communication efficiency analysis, brand management, and analysis of the upper and lower segments of the industrial chain. Thus, it will serve the purposes of enterprise product marketing and industrial innovation and upgrading.
The respective parties will also establish a news information identification platform to provide customers with information services; through the integration of big-data analysis and business consulting and reporting services, they will track and analyze the big data of daily consumption, and tailor the Consumption Index Research Report for enterprises to help governments and enterprises understand consumer preferences through multiple channels, and create more value for strategic decision-making, new product planning, user operation, precision marketing, market planning and public relations in times of crisis.
The News Press is a subsidiary of the Shanghai United Media Group, whereby it provides news and information services in all major subject areas. Relying on a professional team and strong original news advantages, using a multilevel platform such as newspapers, websites, clients, and new media matrix, based in Shanghai and facing the whole country, it provides fresh, practical news and information services.
GTCOM is a leading enterprise devoted to big data and artificial intelligence. As a subsidiary of the China Publishing Group, it's deeply engaged in financial technology and research-data analysis. Relying on the work of the 2020 AI Lab, it continues to conduct cutting-edge technology research and achievement transformation. It has independently developed globally advanced system platforms covering financial quantification and supervision, global technology discovery and evaluation analysis, smart cultural tourism, smart medical treatment and industrial Internet so as to provide global governments and enterprise users with a full range of big data and artificial intelligence scenario application solutions.
Leaders attending the signing ceremony included Pan Kaixiong, a member of the Leading Party Group and vice president of China Publishing Group; Huang Song, executive director, secretary of the Party Committee of China Translation Corporation and chairman of GTCOM; Cikey Wang, board member and acting CEO of GTCOM; Chen Qiwei, deputy secretary of the Party Committee, general manager and vice president of Shanghai United Media Group; Li Xiang, a member of the Party Committee and deputy general manager of Shanghai United Media Group, secretary of the Party Committee and chairman of Shanghai Xinhua Distribution Group.
The parties will therefore capitalize on their mutual opportunities as they use their respective advantages to deepen strategic cooperation in terms of consumption data analysis, brand influence analysis and urban livelihood data analysis as the means to empower consumption upgrades and corporate development.